Generative AI is here to stay. So how can B2B marketers harness the opportunity at hand? Twogether was due to run a joint in-person event in London on GenAI with it's media partner Foundry (they own brands like CIO.com) and needed a captivating verbal and visual campaign identity that would drive recipients to sign up and attend the in-person event in London. Twogether’s goals were to build relationships with new and existing clients, create opportunities around AI consultancy and to continue to build a relationship with Foundry through mutual benefit of brand awareness with their B2B Marketing clients. For an added challenge and proof of technology, the visuals for the campaign should use or leverage AI technology in it's early stages and be an exploration of that emerging tech in itself.

Taking on the brief I worked with the Copywriter, dissected the various messaging being worked on and explored how I would visualise this. After playing with some ideas and running them by the head of Art, it was clear the strongest narrative was being immersed in the landscape itself and reaching out to be guide—a force that pulls these confused, disorientated people into the future of business technology. Using a mixture of photo-compositing, Midjourney generations, Adobe Generative fill and a lot of digital painting, I created and presented these visuals to the Executive Creative Director and Head of Art for their input then moved onto directing and overseeing the digital rollout; emails, landing page, presentation, follow up email. Background on the event: Foundry’s Editorial Director was going to present findings from conversations with Tech buyers on GenAI and how B2B Tech marketers need to be thinking about GenAI from a strategic perspective. Jonathan Sedger will present Twogether’s AI Compasses our new AI framework. There will also be breakout sessions for round table style peer-to-peer discussion.